• Tuesday, June 21, 2016 12:47 PM | Anonymous

    By: Lisa Budwig

    The company description of TC Motion is “a motion communications content provider serving advertising agencies, broadcasters, and corporate communicators.” But their tagline, “Anywhere Pictures Move,” really does say it all… about the company and the man who runs it. For Max Zug, the love of film was and remains inspired by the technical magic of “frame plus frame equals motion.”

    It was at Temple University Ambler on the first day of his college class, “Film – Light and Shadows,” that Max’s love of film manifested into a career choice. After graduation, the goal was to direct, but while all his college friends headed to NYC or L.A., Max returned to Berks County, dedicated to helping his family and determined to work in film in whatever ways he could find locally. From volunteering at BCTV where he ran a camera, to a small CBS affiliate where he learned to make low budget commercials, to WGALTV’s PM Magazine, where he was hired as a videographer, Max took advantage of every opportunity that came his way. At WGAL, he added editing and field producing to his resume and quickly rose to the position of senior producer, working on national stories.

    Ever eager to learn, he moved on to Ford New Holland’s internal production company, and when that division went independent, as VMI Communications, Max negotiated an equity stake. During his time with VMI, he did what he says is perhaps the most important thing anyone pursuing this business can do – he “shot a lot of film” – more than 55,000 feet of film one summer. Eventually Max parlayed that ownership stake, along with his experience, knowledge, skills, and the strong relationships he’d built over the previous decade, into starting his own company, MaxFilms, which would become the premier regional film and commercial production house between Philadelphia and Pittsburgh.

    By 2010, the economy, MaxFilms, and Max himself had gone through changes, and he was approached by former colleagues with an opportunity to run the business with full creative control, but without sole ownership responsibility, and TC Motion, the in-house video production division of TC Studios, was born.

    TC Motion offers “script to screen” services for national advertisers and corporations, including Pergo, Armstrong, Chicco, Moen, and Sharp, among many others, with 90,000 feet of studio space and state of the art editing, motion graphics, and shooting capabilities. They employ dozens of talented, highly skilled people in the creation of what Max describes not as commercials, but “30-second films” and “marketing narratives.”

    For Max, being an involved member of PaFIA just makes good sense for both TC Motion and the Lancaster County economy. As a local employer that collaborates with other local companies and uses local suppliers, he says PaFIA’s work to expand the film tax credits makes it a valuable partner in advocating for and building a vibrant film industry community, and that wouldbenefit all businesses.

    Increased tax credits would allow for more film development and production in Central Pennsylvania and would provide meaningful creative work for hundreds of people, from actors to craftsmen to caterers right where they live. It would also bring added dollars to all the local support service businesses, like construction, hotels, food service, locations, transportation, and many others. For them, membership and involvement in PaFIA is an investment in the future of their businesses.

    Finally, from a personal perspective, Max believes an essential benefit of PaFIA membership for anyone in the film industry is the opportunity to make and share connections and build relationships. After all, he wouldn’t be where he is today without those strong relationships of his past, his “big fat rolodex,” of skilled, talented, and supportive people who gave him opportunities and shared their expertise along the way…a rolodex that now includes those passionate new film lovers to whom he offers his expertise and mentorship to ensure the pictures keep moving.


  • Tuesday, June 14, 2016 12:50 PM | Anonymous

    By:  John Rokosz

    What are the advantages of keeping a competitive film tax credit in Pennsylvania? PaFIA is proud to share stories from the men and women of the PA film industry that earn their livelihood, raise their families, and contribute to our state’s economy—solely because of the PA film tax credit. Equally important however, yet easily overlooked, is the widespread benefit that the tax credit sets in motion across industry lines. Tague Lumber recognizes the outreach of that tax credit, especially as it relates to tradesmen industries such as electricians, carpenters, plumbers, and masons. As a result, Tague Lumber decided to forge a relationship with the Philadelphia chapter of PaFIA to support the cause.

    James E. Tague and Co. opened in Philadelphia in 1908.  Over the next 100 years, their business went from two horses and a second-hand lumber lorry to a diverse company extending outside the city limits, offering a range of services such as custom millwork, full metal welding and fabrication, master keying, jobsite deliveries, and door and hardware takeoff assistance.  The newest additions to the Tague family of companies are the old Danby Lumber yard in Kennett Square and Doylestown Lumber, and they boast a signature fleet of red trucks that provide efficient delivery and exceptional customer service.  That same day service and quick turnaround has put Tague Lumber in an excellent position to facilitate the time-sensitive needs of the film industry.  For the past 10 years, they have been providing building materials such as lumber, plywood, and hardware for movie sets in Eastern PA, delivering the materials directly to the set, or to the construction site.

    Kevin Potter, a purchasing manager at Tague, described his experience with PaFIA as a very positive one.  They decided to become a PaFIA sponsor 5 years ago, after discussing the encouraging film business they were seeing with a contact in the rental car industry.  Since then, Tague has been attending PaFIA events and building a network in the film community.  As Kevin explained, “It’s been fun, and being a part of the PaFIA community puts us in the front when it’s time to hire contractors for film.”

    When asked about the role of the PA film tax credit, Kevin didn’t hold back: “It’s critical for the health of our local economy.  It also benefits many different types of businesses—not only our company, but so many other tradesmen in the state.”  Kevin went on to say how pleased he is with the connection they’ve established with PaFIA, and the message they’re sending to Harrisburg about the film tax credit.  “It’s a well-placed credit,” he said, “because it encourages revenue by empowering businesses, investment, and employment.”

    PaFIA would like to thank Kevin, Katie Connor, and all the folks at Tague Lumber for their support over the past 5 years.  We’re anxious to continue our relationship, mutually ensuring that the positive message to Harrisburg continues for years to come!

    Please visit our friends at www.taguelumber.com for a better look at their services, which include architecture, building, design, delivery, installation, and renovation.

  • Tuesday, June 07, 2016 12:52 PM | Anonymous

    By: John Rokosz

    Film production can be a daunting venture, with each project containing hundreds of moving parts. Equally overwhelming can be the navigation of the financial and tax requirements of any film project—large or small. To make this undertaking more manageable, Wipfli is a corporate member of PaFIA that provides CPA and consultant services to film projects in PA; helping them stay in compliance for the PA film tax credit, or assisting with their production accounting.

    In 1930, Clarence J. Wipfli & Company was founded in Wausau, Wisconsin. Since that time, the firm has grown to include over 1,800 professionals in offices across the United States and India and currently ranks among the Top 19 accounting and consulting firms in the nation. Today, Wipfli provides individual and corporate accounting, tax and consulting services to clients throughout the US. For film in Pennsylvania, their firm provides attest work for PA Film Tax Credit compliance. They work with production companies that have received tax credit approval letters for projects and perform either agreed-upon procedures or audits, depending on the size of the credit.

    Wipfli became involved with the PA film industry over six years ago, in response to one of their existing clients who had learned about the credit. Melissa Fisher, a Senior Manager at Wipfli, recalled the experience: “In those days, the state itself was performing audits and our client asked us to be present and help them out. Soon after, the same client had another large project that qualified for a credit, and the work grew from there.” Today, Wipfli receives most of their film industry business from the Greater Philadelphia Film Office, recommendations from the state, and other satisfied clients.

    As this work started growing, Wipfli researched and talked with some of their existing clients, and made the decision that working with PaFIA was where they should be. Besides the obvious benefits of increased revenue and a larger network of clients, Wipfli had continued to learn about the film industry and had been making themselves available as needed. As Melissa puts it, “We have wanted to show our support for the industry and the work performed in Pennsylvania.”

    Wipfli has become a powerful advocator for the cause of protecting and maintaining the film tax credit. Besides being a corporate member of PaFIA, they have worked with the state, explaining the requirements of the tax credit from an accounting standpoint, and have made recommendations for changes to benefit film producers of all sizes! “The PA Film Tax Credit has been beneficial to our clients, which is first and foremost our primary focus.  We always want what is best for them,” Melissa concluded. “We have built our network of clients and as a result have increased our region’s revenue. What started for us as servicing our clients has grown to become an area that we continue to want to grow.” PaFIA would like to thank Wipli for their membership and support, and for making it easier for film producers to bring work to Pennsylvania!

    Please visit our friends at www.wipfli.com for more information about their individual and corporate accounting services.

  • Tuesday, May 31, 2016 12:54 PM | Anonymous

    By: JaLia Moody

    Recall the classic detective film Inspector Gadget? Well, that film landed Joe Huber’s auto company, Precision Body and Service Inc., a recurring role in the film industry. For 32 years, Precision Body and Service has served the Pittsburgh area to car owners, commercial truck drivers, and the film industry.

    Ever wonder where those wrecked cars end up?  Huber’s auto shop takes them and fixes them to be ready for production. From trailers to trucks to cars for a set, he paints, remodels, or fixes what is sent to him. From the day he graduated from high school, he transitioned to working in the auto industry. He taught himself how to do bodywork by age 17—18. He held a deep interest for car remodeling since he was young.  PaFIA’s own David Haddad introduced him to another world of car remodeling – the film industry.  Joe says the most memorable experience thus far from working in the auto industry is meeting David Haddad because he has brought him a lot of work. When asked to compare working with car and truck owners to the film industry, Joe answered that each are about the same. Neither is less nor more difficult.

    Joe advises anyone looking to step in his shoes these words of wisdom: “You have to really go out and get it and you got to hustle for it.” He is saying that one must possess two things: urgency and desire. Just go for it!


  • Tuesday, May 24, 2016 12:56 PM | Anonymous

    By: Jalia Moody

    “Keep after your dreams. They will come true if you keep following them.” These are the words of an industry professional who believes in paying it forward. Jeannee Josefczyk is a woman to admire. She was President of The Pittsburgh Film Workers for 10 years, and at the time of her presidency the organization hosted the Oscar party before the Pittsburgh Film Office.  Jeannee was also one of the founders of the Pittsburgh Film Office and has been a board member of PaFIA since it was started. She currently sits on the board of Women in Film and The Valleywide Credit Union.

    “Keep after your dreams” is more than idealism for this IATSE 798 makeup artist and journeyman who also was the Shop Stewart for makeup in the Pittsburgh region. Jeannee was nominated for the prestigious Georgie Award from IATSE 706 for Special effect makeup on theacclaimed HBO series, The Corner. What she enjoys most about being a makeup artist is that no day is the same. One day you are creating a beautiful and mysterious woman and the next you are working with The President of the United States or making a drug addict come alive before your eyes.

    The Pennsylvania Film Production Tax Credit Program is very relevant to Jeannee’s business. It keeps her from going out of state to work and has helped her to put three children through college.  She expresses that “we must let our politicians and governor know how important it is to open up the tax credit to 100 million instead of 60 million. Once the tax credit is expanded, more films and different projects will come to Pennsylvania so the state can benefit from it causing a trickle down economy and benefit all.” Jeannee fights so diligently and serves organizations such as PaFIA so that the future film workers can get a tangible full time career in this industry. As she voices, “This business is one of feast or famine at first, but keep your chin up and work hard to persevere.” Jeannee’s life story is the best example of dreams crystallizing in a sure thing.

  • Tuesday, May 17, 2016 12:58 PM | Anonymous

    By:  JaLia Moody

    “Take a stand.” No matter which side is the universal message of the two-time award winning film, Voiceless, written and directed by Pat Necerato. Voiceless won Best Feature Film from two secular film festivals. The film is about a young man who comes to Philadelphia as a Christian activist leader to start a community outreach program through a church. He actively stands against abortion and the abortion clinic placed across the street from his church. Pro-choice viewers in the film festival audience gave accolades because the film handled the matter so delicately. Many people in the audience—whether pro choice or pro life—addressed the film as not being sermonizing.

    The filmmaker, Necerato, started out as a Christian activist who met with legislators when hearings took place to petition laws that he was for or against to present the biblical perspective. He would frequent the abortion clinics, state legislators, and any place in New Jersey where social issues were being presented that called for a biblical response. The filmmaker simply utilized his first amendment rights to present his beliefs to the public. Voiceless is a culmination of his first two previous documentaries: Go Stand Speak: The Forgotten Power of the Public Proclamation of the Gospel and Street Preacher: A Day in the Life. The genesis of the story emerged from his own personal experiences from dealing with the church and people. Voiceless is not based on a true story, but it is fair to say that the film in an extension of Necerato’s ideological views and life experiences. Necerato wants the film to inspire viewers to take a stand for what they believe.

    Voiceless was filmed in Philadelphia. Necerato is from what he calls the “Jersey side” of Philly. He grew up in South Jersey, Trenton, Palmyra, and Washington Township. The filmmaker chose to have the 26-day shoot take place in Philadelphia because he believed it was a natural place to film. He loves Philadelphia’s architecture, artistic texture, grittiness, and the street value of downtown Philly that brings a level of art. He chose to place the lead character in the Kensington or Frankfort area to represent the “Rocky-fighting metaphor.” There is an artistic rawness that Philadelphia possesses. Necerato made sure to show a cinematic rawness distinctly through the cinematography of his film. Originally, he wanted to shoot the film in black and white but distribution convinced him otherwise. Necerato worked 8-10 hours or more for three weeks coloring the film in his North Carolina post house. He’s grateful for the amount of work that McGuire from C3 Studios and his DOP, Joe Hennigan, put in to produce a film that is cinematically gritty.

    With seven years under his belt as a filmmaker, Necerato has useful advice for first-time filmmakers. When it comes to choosing the city and state for your film, choose a location that is tax credit friendly, work with your producer and accountant with the tax credit, choose shooting locations that are in close proximity to each other to help save money, and choose a location that has good filmmakers and actors to bring in locally. For funding, he suggests there are two ways: fund it yourself or ask other people to fund it for you. He recommends to write and to direct the first film that you are acquiring funding for because you will be able to dictate what the story is about. He adds to read as many books and to watch as many films like the ones you are trying to make. Finally, surround yourself with people who are good at what they do. Whatever film one makes or watches, don’t forget to “take a stand.” Voiceless will be released in the fall of 2016.

  • Friday, May 13, 2016 1:01 PM | Anonymous

    By: Lisa Budwig

    An enthusiastic crowd of filmmakers, actors, and others interested in growing the film industry in Central Pennsylvania gathered at the Lancaster Marriott in the city’s historic square on Friday, May 6 to learn about PaFIA and hear from four stellar industry guests.

    The evening began with a lively networking session where guests and attendees were able to introduce themselves and get acquainted, talk about their own projects and backgrounds, the local filmmaking landscape (both literally and figuratively!), and what’s happening in the industry at the state level, all while enjoying delicious hors d’oeuvres and drinks on the balcony above the hotel’s grand lobby.

    PaFIA Chair David Haddad then ushered the group into the ballroom and got the program started.  Since PaFIA wasn’t well known in the region, David began with a explanation of the organization’s history, mission, and plans for the future in continuing to support and grow filmmaking not just in Philly and Pittsburgh, but across Pennsylvania.

    After that, David introduced the guest speakers.  Diane Heery, Artios Award-winning casting director (“Silver Linings Playbook” “Creed”) of Heery/Loftus Casting, gave a brief overview of the casting director’s job, offered advice for actors (“work hard, be serious, train in your craft”), and gave valuable tips for identifying scams that prey on eager new actors.

    Veteran assistant director/producer John Rusk (“The Sixth Sense” “Twelve Monkeys”) talked about what he did to get started in the business and counseled others not to wait for jobs to come to them, but to seek out opportunities, get in front of producers in person and, if you don’t the job the first time, to keep at it….persistence, “hustle,” and a willingness to do the work will win out in the end.

    Emmy Award-winning producer Paula Gregg (“Playing for the Mob” “The BOY”) was asked to speak about the producer’s perspective on what actors need to do get cast on projects.  Her answer was to continue training because what producers value is having people around them who can be trusted to get the job done, and that applies to actors and crew alike.  The more training an actor has, the more likely it is he or she will come to set prepared and ready to work, which will save the production money and time.

    Mike McCann, president and founder of MVM Associates, a national specialist in transferable tax credits and expert in the PA film tax credit program, gave a brief explanation of the film tax credit program, how applications work and how filmmakers use the program to help finance their projects.  The Pennsylvania program is currently capped at $60 million, and PaFIA would like to see it increased to $75 million and then eventually uncapped, because as it stands now there are many more productions that would like to film in the state than there are credits available.

    PaFIA board members who were also in attendance as special guests and offered invaluable expertise and information to attendees were Jeannee Josefczeyk, Steve Leshinski, John Horell, and Jane Barr Pino, and all were extremely upbeat about the future of the film industry in Pennsylvania and the prospects for more production in Central PA.  PaFIA is well-regarded on in the State House and the efforts to educate legislators about the economic benefits of filmmaking have been very successful.  But budget challenges mean those efforts must be maintained, and increasing PaFIA’s membership and film production in regions beyond Philly and Pittsburgh will be valuable in securing support among legislators in all parts of the state.

    The evening ended with more networking and making plans for next steps in building PaFIA’s presence in the Lancaster, Harrisburg, Hershey, Lebanon, York, Gettysburg and Chambersburg region.  PaFIA gained one new sponsor and six new members as a result of this very successful event.

    To see more photos from this event, click here!

  • Tuesday, May 10, 2016 1:41 PM | Anonymous

    Pennsylvania’s primary election on April 26th has come and gone, with no incumbents being ousted as fallout from last year’s budget impasse. So now, as session continues into May and June, the attention turns again to the Budget. And while the state budget isn’t due for two months, neither side appears to have moved away from the hard-and-fast positions staked out during the historic impasse. Governor Wolf still wants a broad-based tax increase to raise enough money to close the deficit and increase funding for public schools. And the Republicans who control the General Assembly still believe tax increases should be a last resort, and that a mix of cuts and smarter budgeting will produce a good plan. Last year’s battle included several tentative deals, collapses and vetoes, ending when Mr. Wolf declined in March to veto or sign the GOP’s latest proposal, completing a budget of about $30 billion. He pledged to renew the fight this budget season.

    House Majority Leader Dave Reed has said the parallels in the two years — the personalities and issues remain the same — could actually help the process this time around. As the Leader pointed out, last year there was a new governor, new leadership in the House and the Senate you had a new session and you were starting from scratch. This year we’re not starting from scratch. Talks have quietly been going on for weeks. Governor Wolf’s spokesman said the governor has hopes for an on-time budget (by June 30). PaFIA will be advocating for an on-time budget that includes a long overdue increase to the $60 million annual allocation to the Film Tax Credit Program.

    As an important reminder, all House seats have elections on November 8th, as well as half of the Senate seats. What does that mean? It means that voting for new or increased taxes remains and very RISKY political endeavor. I only hope this won’t be the budget version of Groundhog Day.

    Jim Davis
    PaFIA Lobbyist


  • Tuesday, May 10, 2016 1:07 PM | Anonymous

    Hertz Entertainment Services, a division of the Hertz Corporation, is a single-source car and equipment rental solutions to the entertainment and special events industries. Hertz Entertainment Services (HES) provides customized vehicle and equipment rental solutions to movie, film and television productions, live sports and entertainment events, and all-occasion special events, such as weddings, conventions, and fairs. Launched initially in New York in 2009, Hertz Entertainment Services now has coverage throughout the United States Coordinating sales by Philadelphia International Airport for the last 2 years is Adam McNichol, who has been with the Hertz Cooperation for 4 years. “I love being behind the scenes,” says Adam. “The fast pace and always changing plans are a welcome challenge. I also love movies and I am intrigued of how much needs to come together to make it happen!”

    Adam first learned about the PaFIA through Production Coordinator and PaFIA Board Member, David Raynor. “After some research we thought it was important to get involved because of the work we do with the entertainment market in Pennsylvania.  When the crews are working a production it means that we are working also so it is important to help drive the ideas and needs of the film industry.“

    Vocal about wanting to take an even more active role in the organization since becoming a Corporate Sponsor last year Adam says, “I wanted to get more involved with PaFIA because I think it is important that the state address the Tax Credit and truly see how much revenue generation is made by filming in Pennsylvania.  Not only with your cooperate companies but with every business in the town where the crew is working from the equipment suppliers like us down to the gas station at the end of the street where the crew is filling their cars.  It has a very long reach of which many are just not aware. “

    When asked just how the Pennsylvania Film Tax Credit effects Hertz Entertainment Services, Adam replied, “If we have equipment heading out then it is creating work for many people, you have the reps taking the call, the mechanics ensuring the equipment is ready and safe and the truck drivers delivering.”

    What does a typical entertainment rental consist of?

    “Most of the entertainment rentals that we do will consist of a lot of boom lifts, fork lifts and scissor lifts.  We are available 24/7 for anything that could come up and very willing to help.  We work very closely with the production staff to ensure you are getting what you need when you need it. In Pennsylvania we do a lot of aerial lifts and forklifts.”

    Hertz Entertainment offers everything from blacked out Boom Lifts from 30’ to 125’, scissor lifts, personal lifts, light towers, forklifts to carts.  They also offer Hvac and Generator services perfect for heating or cooling a tent for location shoots.

    But do you get to drive the dream cars around the lot?

    We sadly do not have a dream location at my office, but I am a huge car guy and would be in them in a second if we did!

  • Wednesday, May 04, 2016 1:43 PM | Anonymous

    On Saturday, April 30, PaFIA board members Ray Carballada, John Rusk,Maria Breyman, Mike McCann, Heather Tassoni and Diane Heery attended “Night at the Fights”, a fundraiser for the Greater Philadelphia Film Office.

    The event was a lively evening of performances by local musicians, celebrity boxing, dinner and lots of networking. Maria Breyman and her husband, Nikolay, helped man the PaFIA information table, where many people learned about PaFIA and our mission.

    Members of Philadelphia’s City Council, organized labor leaders and many local celebrities made the evening very worthwhile (and fun!)

    PaFIA ‘s logo was even featured on the lighting banner that surrounded the arena!

Pennsylvania Film Industry Association (PAFIA)
461 Cochran Road, Box 246
Pittsburgh, PA 15228
(717) 833-4561  info@pafia.org

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