David Haddad, Chair, Executive Committee

David Haddad is the President and owner of Haddad's, Inc. - a studio equipment rental company based out of Pittsburgh, PA. In his 37 years in the business, Mr. Haddad has overseen rentals to more than 2300 feature films and television series. He is dedicated to keeping the film and television industry in Pennsylvania.


Maria Shamkalian, Vice-Chair, Executive Committee

Maria Shamkalian is a union actress, writer, inspirational speaker, and director of Ann Kids Food Program that provides daily free meals to the children of Philadelphia. She moved to USA in 2001 and did not speak any English. Since then, she got her Master's Degree in teaching English, Communication, and Acting; joined SAG-AFTRA; participated in numerous films, TV shows, and commercials; had her work featured in film festivals; staged multiple children's theater shows; got her work published; performed with her poetry and speaking engagements; and organized multiple film industry events and charitable fundraisers. She is a passionate PAFIA supporter.


Amy Sotereanos, Secretary, Executive Committee

Amy Sotereanos has worked in the film industry for over a decade, starting with ICM in Los Angeles as a Business Affairs assistant in the Television Department. Currently, Amy is a Film Transportation DOT/Dispatch professional in Pittsburgh and a member of Teamsters Local 249. Additionally, she is a member of the Pennsylvania Association of Notaries and has served as a mobile notary for production and escrow closing companies.


Dave Bowers, Treasurer, Executive Committee

Dave Bowers is the President of David Bowers & Associates, LLC which provides financial/accounting services to film/television production companies in regards to the PA Film Tax Credits. Mr. Bowers is also a Principal of Film Incentives Group, LLC, a nationwide broker of film tax credits and a provider of financial/accounting services in connection with film tax credits and incentives.


Lawrence Greenberg, Board Member, Executive Committee

Lawrence Greenberg got involved in filmmaking and TV in 2005 and started to take it seriously in 2009 after a conversation with Quentin Tarantino where he told him “you can direct a movie at any age”. He has experience as a director (35 credits), producer, camera operator, DP, lighting director, actor, and editor.  Greenberg has posed interview questions to stars including Nicolas Cage, Morgan Freeman, Robert Duvall, and M. Night Shyamalan. Lawrence brings a blend of technical know-how and creative talent and always try to be easy to work with.

Lawrence has 11 awards and two nominations. His most recent awards are Best Director and Best Promo for a PSA to promote voting in Philadelphia called “Are you Ready? Vote 2020”.

Not for profit work and philanthropy are extremely important for Greenberg.  teach filmmaking at Mercer County Community College, at Princeton Television, and at the Philadelphia Acting Studio. He served on the Board of Directors of CASA of NJ and chaired the PR and Marketing Committee for over seven years. He currently serves on the Board of Directors of Send Hunger Packing Princeton and helped to found the New Jersey Alliance Against Hate. Lawrence earned his Black Belt in Kenpo Karate in 2011. He graduated with Highest Honors in Psychology from Rutgers University in 1992 and is a licensed Financial Advisor for Prudential.


Courtney Gumpf, Board Member, Executive Committee

For more than 10 years, Courtney has worked in production, film, and marketing. Beginning her career as a production assistant and coordinator on commercial sets such as Levi's - "We Are All Workers" and Giant Eagle, she quickly found her way into film. Working at Nancy Mosser Casting as a Casting & Production Associate for several motion pictures including "The Dark Knight Rises", "Perks of Being a Wallflower", and "Out of the Furnace", she utilized her knowledge to help tell the unique story of each client.

Most recently, Courtney, along with business partner, Jennifer Schlieper, co-founded Flying Scooter Productions - an agency focusing on marketing, brand, events, and storytelling for some of the most beloved national and local brands. Through their work, they have become ingrained in the local Pittsburgh community and this past fall were honored to have partnered with the Light of Life Rescue Mission. Through this partnership, they, along with local crew, produced the documentary "Eye of the Needle" to bring awareness to the opioid crisis, an issue that is impacting so many.


 Ken Myers, Board Member, Executive Committee

Ken was born and raised in the Philadelphia area (North Wales & Upper Gwynedd) and went to North Penn High School.  Following graduation from high school, he split his time at Susquehanna University in Selinsgrove, PA and the University of Sydney in Australia, Pursuing Coursework in political science, internal relations, political economics and Chinese studies. 

Following Graduation from college, Ken moved to Sand Diego, CA and began work with several television productions, most notably the series "Veronica Mars".  Shortly thereafter, he returned to the university realm and completed a master's degree in business and Asian studies in Beijing, China and completed his master's theses on nanotechnology while living in the Wudaokou area of Beijing and studying in the Chaoyang business district. 

After returning to the U.S., Ken received an invitation from the CEO of an intercultural consulting firm called Icunet to work and live in Passau, Germany. Following a stay of nearly 7 years traveling and doing business throughout Europe, he moved back to the U.S. (Philadelphia) to co-found a hospitality/accommodation brand called Coral along with his business partner, Andrew Carlone. Ken and Andrew have incorporated their experiences in hospitality to cater to high-profile clients, most of whom are from the film and television industry, to provide a luxury 5-star accommodation experience with a comprehensive menu of white-glove services. 


Lela Checco, Board Member

Lela Checco is a seasoned film industry professional with nearly two decades of experience working behind the scenes. A member of IATSE 489 Union in Pittsburgh, PA, her most recent work has been in Craft Services, providing food and drink (and occasional comic relief) to all on-set cast and crew. She has provided sustenance on numerous notable Burgh-based projects, including Outsiders, Southpaw, Fault in Our Stars, Last Flag Flying, Love the Coopers, Concussion, and Where'd You Go Bernadette. Before working in Craft Services, Lela worked in various other capacities in the industry, garnering great insight into the finer details of the field. Lela holds a BFA from Edinboro University and MS from Robert Morris University and, once upon a time, worked for PBS at WQED and WQLN Erie. When she isn't busy coordinating cornucopias of food, she enjoys travelling the world, scuba diving, playing with her Boxer pup, Tito, body painting, and having a good time with friends.


Janelle Coleman, Board Member

Janelle Coleman is a highly experienced and multifaceted figure in the film and television industry, having worked in numerous production roles across multiple departments, including the production office, locations, art department, script supervision, accounting, and dabbling in producing small projects and commercials. Having been in the business since 2003, Janelle most recently moved into production supervision.

Through her years working in the industry, Janelle has developed a strong reputation as a jack of all trades who possesses a wide breadth of knowledge across multiple functions. She works hand-in-hand with actors, directors, producers and studio execs on numerous feature films and studios. The list of major studios Janelle has worked for includes Sony, Disney, MGM, Netflix, Universal and Warner Bros. This doesn't include other major and minor production companies and television networks. She assists the producers in every aspect of the filmmaking process, including finalizing paperwork, deliverables and completing deals as a filmmaker. 


Frank Conforti, Board Member

Frank Conforti, born and bred in Pennsylvania, had a varied career prior to entering the film industry in 2008 as a driver who rose to Transportation Captain on the Pittsburgh portion of The Avengers. He has worked on over 30 features and three television shows since 2008. He rose to Transportation Coordinator on Concussion in 2014. He is a member of the Teamsters and of SAG/AFTRA.


Susan Ransom Coyle, Board Member

Susan Ransom Coyle has been a member of the Directors Guild of America since 2001 working as an Assistant Director on studio produced feature films such as LAST FLAG FLYING, PERKS OF BEING A WALLFLOWER, FENCES, WARRIOR, SOUTHPAW and YOU ARE MY FRIEND. She also has worked on numerous network and cable television shows like CASTLE ROCK, WILDFIRE, IN PLAIN SIGHT, OUTSIDERS, SUPAH NINJAS, ONE DOLLAR, and THOSE WHO KILL. She is a native of Pittsburgh and a graduate of Beth Park High School. Upon graduation, she attended New England College in Henniker, NH majoring in Technical Theatre where she learned to direct theatre. Throughout her career, Susan has developed a reputation for hard work and dedication to the production. In the process, she has established herself as a reliable local source for LA and NYC based production executives who travel to Pittsburgh to take advantage of the PA Film Tax Credit.


Royce Enclarde, Board Member 

Royce Enclarde is a man who wears many hats in the realm of entertainment  as a Talent Manager (actors, athletes, personalities), Sponsorship Coordinator, Product Placement/Brand Integration coordinator (Netflix), Producer (tv and film), and business adviser for several rising companies, festivals, and tech applications. Mr. Enclarde fell in love with Pennsylvania and the unbridled possibilities for the film industry in the state while working day to day operations for an A-List talent during the filming of Creed 1 and Creed 2. Mr. Enclarde hopes to use his connections inside of the entertainment industry with high level talent, executives and brands to help expand and keep the film and television industry in Pennsylvania striving for decades to come.



Joshua A. Friedman, Board Member

Joshua A Friedman is a DGA assistant director, producer, author, and tech entrepreneur. Since 2007 Mr. Friedman has been supporting education and workforce development while being an active filmmaker on the journey from PA to AD.  His book “Getting It Done: The Ultimate Production Assistant Guide” bridges the gap between film school and the working set.  Recently Mr. Friedman launched Crew Me Up (www.crewmeup.com), a mobile app connecting people with production nationwide.  With Movies like Tesla and 18 1/2, and TV Shows such as Katy Keene & Love Life under his belt, Mr. Friedman loves to share his firsthand experience with a growing generation of filmmakers and help them take that next step of getting to work.   He has fond memories shooting the movie “Dead Man Down” in Philadelphia when he was a PA.


John Horell, Board Member

John received his bachelor's degree in accounting from The Pennsylvania State University in 2004. That same year, he began his professional career with Harry K. Sickler Associates in Tyrone, PA. Currently, John is President of KIZ Resources, LLC. John and his company are recognized throughout Pennsylvania for their experience and leadership in obtaining and monetizing various types of government incentives including the Pennsylvania Film Tax Credits. A strong Advocate for higher education, John serves as a member of the Penn State Altoona Sheetz Center for Entrepreneurial Excellence Advisory Board and the Penn State Altoona Enactus Business Advisory Board.


Jeannee Josefczyk, Board Member

Jeannee Josefczyk is a professional makeup artist and a journeyman of IATSE 798 NY. She has worked in the business for 25 years, working on films, TV series, live shows, concerts and commercials, and as worked with several Presidents of the United States. Ms. Josefczyk is one of the founders for The Pittsburgh Film Workers Association and has been the President of The Pittsburgh Film Workers Association for ten years. Jeannee is also on the board of Women in Film and on the board of Valleywide Credit Union.


Dana Michael, Board Member

Dana Michael has worked in production for the last decade. Most recently she was the Art Department Coordinator on HULU/Warner Brother's upcoming series, "Castle Rock" from Stephen King and JJ Abrams. Prior to this, Dana was the Set Dec Coordinator for Season One of Netflix's "Mindhunter" directed by David Fincher. Dana had been the Head Producer at Get-Kinetic in Philadelphia until 2015 winning multiple awards. Clients have included Neil Patrick Harris, NBC10, The Wonder Years, Alex's Lemonade Stand, and Bimbo Bread, among others.


Gannon Murphy, Board Member

Atlanta native and a resident of Los Angeles for approximately 20 years, Gannon began his career in entertainment in 1996 before working and living in Europe, Southeast Asia and again in Atlanta. With a Liberal Arts undergraduate degree as well as a Certificate in Business Studies from UCLA, Gannon has been integrating creative needs with practical solutions his entire career and has found Studio Management to be the logical extension of client services.


Marianne Skiba, Board Member

Two-time Emmy Award winning celebrity makeup artist Marianne Skiba, has been a dynamic force in the beauty business for over 20 years. Her long list of credits include hit TV shows; Archive 81, Outsiders, Saturday Night Live, Law & Order and the blockbuster films; Me & Earl & the Dying Girl, The Fault in Our Stars, Jack Reacher, Foxcatcher, Meet the Parents & Man on the Moon.

 Marianne’s work has not gone unnoticed. Her outstanding achievements in Makeup, have garnered 2 Emmy Awards, the New York Women in Film & Television Designing Women Award, A SoapNet Award- Outstanding Achievement in Makeup Daytime Drama and induction into the Pittsburgh Fashion Hall Of Fame.

Recently, Marianne chose to explore a holistic approach to beauty and wellness

And earned certifications in Holistic Health Counseling from Columbia University Teachers College and in Integrative Nutrition at the Institute for Integrative Nutrition in New York. Marianne is certified by the American Association of Drugless Practitioners (AADP) and also holds certifications in Iridology from the New York Center for Iridology, Kinesiology, Herb and Color Therapy as well as a license in Cosmetology.  She has shared expert advice on Green Beauty Practices in book, magazine interviews and tv & radio appearances.

Though still a busy makeup artist, Marianne spends much of her down time in service to the Film, TV Beauty industries.  Currently; on the Advisory Board of the Tom Savini School for Special Makeup Effects and Toni & Guy Beauty Academy. 

Formerly; serving 2 terms on the Board of Governors at New York NATAS and NY Women in Film & Media and Pittsburgh Women in Film & Media.


Anie Smith, Board Member

Ani Smith is an event planner, a production assistant, and an Assistant Supervisor for Ann Kids Food Program that provides over 1000 children with free meals daily. She has extensive experience organizing events of different scales, from charity events with over 800 attendees to car shows with thousands of participants. Ani loves working on film sets and would like to help fight for film tax credits. She has been helping host all the East PAFIA events for the past two years and is looking forward to continuing to contribute her time and energy to helping PAFIA with its mission.


Heather Tassoni, Board Member

Heather Tassoni is the Director of Business Rental Sales in the Greater Philadelphia Area for Enterprise Holdings, who operates Enterprise Rent-A-Car and National Car Rental. Enterprise has been servicing the film, television, and commercial industry in the Commonwealth for over 20 years by supplying rental cars, trucks, or vans with our J.D. Powers award winning customer service.


Darius Tuller, Board Member

Darius Tuller was born in New York City and raised in Philadelphia, PA. He attended the Community College of Philadelphia where he received his Associates degree in business. He later attended Temple University, where he majored in accounting/marketing. 

While attending Temple University, he started his own web development company (Truvine Marketing) targeting domestic and foreign small businesses. Immediately after completing his studies at Temple, he started a career in the automotive industry and, since then, has worked for numerous companies such as Audi, Porsche, BMW, and MINI. 

He currently assists Ken Myers and Andrew Carlone, owners and founders of Coral, in a guest experience function, catering to high-profile clients from the film and television industry.


Justin Wineburgh, Board Member

As President and CEO of Alkemy X, Justin Wineburgh has transformed the company from a local post production studio into a solutions-driven media and entertainment powerhouse with expanding expertise into the hottest sectors of the industry. From work on Emmy-winning series on top streaming platforms to original branded content connecting viewers with consumers, influencers and tastemakers, in just five years at the helm of Alkemy X, he has established the global company as a player to watch.

Since joining Alkemy X in 2016, Wineburgh has rejuvenated the company, restructuring the leadership team and strategic vision to become an award-winning creative partner at the intersection of entertainment, advertising and technology. He has rapidly built a diverse team of in-house talent while overseeing the restructure and growth of the company’s Visual Effects division to include work on top series such as Amazon Prime’s The Marvelous Mrs. Maisel and AMC’s Fear the Walking Dead, establishing Alkemy X as a leader in unscripted development with original series such as TLC’s award-winning hit, Dragnificent!, and growing the company’s slate of branded production for the likes of Bud Light, Samsung, Google, Comcast and more.


Tiffany Echo Wolf, Board Member

Tiffany Echo Wolf is a filmmaker, production designer and multimedia artist from Lancaster, Pennsylvania. In 2007, Tiffany formed a multimedia collective and production company under the name Lost Sugar Disco. For the past ten years, she has gone on to maintain studio space for local artists, design stages and produce and design hundreds of hours of film, television, and live event production in the United States and for international production companies. Following her directorial premiere for her short film, Doorway of 1,000 Churches, Tiffany continues to expand her vision in the arts through stop motion animation, producing and directing music videos and producing spatial and time based art.


Max Zug, Board Member

Max Zug is the General Manager of TC Motion, a motion communications content provider based in Lancaster County, Pennsylvania, serving advertising agencies, broadcasters, and corporate communicators. A 1984 graduate of the Temple University School of Communication and Theater, Max started his career as a commercial director in local television, gaining national recognition as a videographer/editor and senior field producer for Group W's PM Magazine at WGAL TV8. He then moved to Ford New Holland as a media producer, followed by VMi Communications as a minority shareholder and staff director. For 14 years, Max owned his own production company, Maxfilms, Inc., which was the go-to source for film between Philadelphia and Pittsburgh. As a Central Pennsylvania native, Max knows that geography need never be an obstacle to making a career in the film business. He continues to generously mentor others who share his passion, and remains inspired by the technical magic of motion pictures.

Pennsylvania Film Industry Association (PAFIA)
461 Cochran Road, Box 246
Pittsburgh, PA 15228
(717) 833-4561  info@pafia.org

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